Color trends can be wide ranging, with gray-green taking over as a the most popular color combination in 2022. It appeals towards consumer’s well established love for green and provides an elegant touch with the gray tones. The result is a subtle, classy and sophisticated shade.
Warm neutrals offer a break from vibrant and loud colors that can be distracting when used improperly. Offer a sense of peace and serenity by avoiding chaotic color choices. It’s also an excellent choice when your design includes lots of copy writing.
If you do need brighter colors then calming coral is the way to go. Offering the perfect mix between calmness and brightness. It can also add a great aesthetic to your design, appealing to every generation’s aesthetics.
Understand your Audience
Your customers may have specific preferences, so it’s important to understand what they are. The colors you choose can become a powerful tool in changing perceptions by invoking the right emotions from your audience.
Apply this to your Marketing and Advertising Designs.
Sometimes it’s okay to be worried about diluting your brand’s visual identity, however, by understanding color trends and implementing them across advertising designs responsible for conversions can have excellent results without any impact on branding.
A few places where you could to do this are:
- Landing Pages and Websites
- Digital Advertisements
- Social Media posts/stories
- Email Marketing
Leverage on color trends so that you can elevate your brand’s image and grow your engagement with customers.
To learn more about customer behavior and trends, reach out and schedule a call with us.