Here’s How Malaysians’ Consumption and Lifestyle Patterns Changed Past Pandemic

There have been many elements identified that have changed Malaysians’ behaviour and lifestyle habits as a result of the Covid-19 outbreak. Despite the limits being relaxed, many of us, in my opinion, are accustomed to living in the cage we have since the pandemic started.

Although a recent study by InsightzClub found that 6.5 percent of respondents dine in every day and 2.8 percent of respondents haven’t eaten at the restaurant in over six months, we may confidently state that eating out is one of Malaysians’ favorite pastimes to engage in virtually every day. Celebrating events, dates, anniversaries, and other milestones was among the respondents’ top reasons for eating out. We can certainly relate to this since the majority of us have spent the last three years celebrating our significant occasions behind closed doors throughout the pandemic.

InsightzClub found that 23.1 percent of respondents order food online many times per week, and 20.4 percent of them have it delivered once per week, among those who find comfort in eating in at home. Undoubtedly, individuals who work from home will find it most comfortable to have their food delivered right to their door given that the majority of Malaysian companies now allow employees to choose between working from home or the office.

Malaysia offers a number of delivery services, including GrabFood, Foodpanda, Gojek, Shopee Food, AirAsia Food, DeliverEat, GemSpot, BeepDelivery, and many more, that take use of opportunities in the food and beverage industry. However, GrabFood and Foodpanda have been among the most popular food delivery platforms thanks to fantastic discounts and coupons.

Although it has been almost two months since Malaysia announced the endemic, it will undoubtedly take some time for things to return to normal, or rather for people who prefer to stay and continue living their lives as they did during the pandemic, after nearly three years of surviving with what we had, daily activities, routines, and a job.

Colors to Elevate Your Marketing Campaign

Color trends can be wide ranging, with gray-green taking over as a the most popular color combination in 2022. It appeals towards consumer’s well established love for green and provides an elegant touch with the gray tones. The result is a subtle, classy and sophisticated shade.

Warm neutrals offer a break from vibrant and loud colors that can be distracting when used improperly. Offer a sense of peace and serenity by avoiding chaotic color choices. It’s also an excellent choice when your design includes lots of copy writing.

If you do need brighter colors then calming coral is the way to go. Offering the perfect mix between calmness and brightness. It can also add a great aesthetic to your design, appealing to every generation’s aesthetics.

Understand your Audience

Your customers may have specific preferences, so it’s important to understand what they are. The colors you choose can become a powerful tool in changing perceptions by invoking the right emotions from your audience.

Apply this to your Marketing and Advertising Designs.

Sometimes it’s okay to be worried about diluting your brand’s visual identity, however, by understanding color trends and implementing them across advertising designs responsible for conversions can have excellent results without any impact on branding.

A few places where you could to do this are:

  • Landing Pages and Websites
  • Digital Advertisements
  • Social Media posts/stories
  • Email Marketing

Leverage on color trends so that you can elevate your brand’s image and grow your engagement with customers.

To learn more about customer behavior and trends, reach out and schedule a call with us.

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Are Chat Bots the Future of Digital Marketing?

Google recently made headlines for their developments in Chat Bot technology. A senior working on the project claims that they have created a Chat Bot capable of sentient speech. An algorithm powered by AI called LaMDA (a Language Model for Dialogue Applications) that has been trained over the last 5 years to produce human-like responses.

Even without such advanced technology, chat bots available on the market today offer a wide range of features that can help you automate your marketing processes and expand your marketing online.

Here are some of the ways that you can benefit from Chat Bots.

More Marketing Conversations

Marketing is all about good conversations, as a brand it is vital to handle customer conversations well.

By using Chat Bots you can dramatically increase the number of these conversations. Chat Bots provide an exceptional bandwidth for allowing you to close more sales enquiries.

Not only can they help you start more conversations with consumers, they also help you to achieve better engagement in the process.

Qualify Leads

More businesses look towards using Chat Bots to automate lead generation, by deploying chat bots that ask prequalifying questions to visitors they can easily filter out bad leads. This lets your sales reps to spend their time efficiently with more qualified leads.

You might even find that you can shorten your sales cycles with this approach as a lot of time is saved with sales reps avoiding junk leads.

With Chat Bots conversations can happen in real time, so customers don’t have to wait days for someone to respond and sales reps can quickly identify potential qualified leads.

Automating After-Sales Services

Engagement with customers post sale are just as important as the initial engagements. Nothing can be more frustrating for customers than to struggle to get updates and support post-purchase.

This situation can be easily avoided by adopting chat bots that can quickly attend to customer’s needs.

Many logistics business have seen the value in AI powered chat bots and adopted them to boost efficiency.

Chat Bots certainly have a wide range of applications and show so much promise with more advanced versions in development, it’s a worthwhile marketing investment to consider. However, at the same time in order to set-up an engaging experience for your consumers, it’s important to truly understand their behviour and needs.

To learn more about customer behavior and trends, reach out and schedule a call with us.

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Inflation’s Pressure on Marketers Felt as Prices Keep Rising

Consumers have much to complain about as prices for essential goods continue an upwards rise in price. Many economies recovering from the covid-19 contractions are struggling to make supply meet new demand.

Fractured supply lines aside from lockdown days, the continued conflict in Ukraine has had a great impact on prices of staple food items like wheat and sunflower oil to name a few. The UN Food Price index shows that prices are at their highest ever since records began 60 years ago.

Marketers need to face up to this challenging landscape where dollars and cents need to make sense to consumers, brands have to be especially aware of how price rises can affect customer perceptions and understand their behaviour in order to mitigate the risks of them going to a slightly cheaper competitor.

At Insightzclub we are constantly monitoring consumer behaviours, here are some of the things that we believe marketers need to do to boost their campaigns.

Offer New Payment Options

Flexible payment options isn’t a new feature, but it’s can be an attractive feature to offering at times when customer disposable income and confidence is low. Many consumers have bought into “Pay Later” schemes offered by Grab, Shopee and Lazada. By providing flexible payment options a brand can gain access to new customers who may have felt the price was out of their budget.

Leveraging on Loyalty Programs

With more consumers seeking membership privileges, brands can invest more into these programs that act as a core defensive strategy against inflation. Not only do loyalty programs offer added value to customers they also serve to dissuade the competition from eroding your brands market share.

Bundles and Value Packs may sell better

As consumers continue to cut away non-essential items from their limited budgets, brands must be able to communicate their value proposition to benefit customers.

Bundling items into a combination that offers the most utility to customers will offer compelling savings and may even convert loyal customers into brand advocates.

On the flipside, it’s also important to revaluate any existing bundles which can be offered individually so that the certain goods can be more accessible for price-sensitive customers.

To learn more about consumer behavior and how to elevate your brand feel free to reach out to us.

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A Study By InsightzClub | Discovering Malaysian’s Shopper Trends Post-Pandemic in 2022

Based on a recent study conducted by InsightzClub, we discovered several different trends among buyers in Malaysia that are very interesting, especially after the Covid 19 pandemic.

Making important decisions

Making efficient and informed decisions is an art that is learned through life experience. We learn how to make decisions from an early age, even if we are not always aware that we are being taught to do so. 34.2% of respondents said they make decisions with others, such as their family members, while 65.8% are the primary decision makers.

Daily lifestyle

In the survey, we asked about the products purchased in the last 6 months. In terms of beverages, 67.5% chose mineral water, which is the most consumed beverage compared to others such as alcohol, juices, tea, coffee and many others. The least consumed beverage is pre-mixed cocktails at 4.4%. Given the extremely hot weather in Malaysia recently, we certainly agree that mineral water is the most consumed beverage by Malaysians. We come to an agreement that water helps to absorb important vitamins, minerals and nutrients from food, which increases the chances of staying healthy.

In the face of the pandemic, most companies in Malaysia have made it possible to work flexibly, either in the office or at home. We found that 62.9% of Malaysians have consumed instant noodles and oatmeal and cheese in the last six months. This is quite predictable, as the majority of Malaysians prefer foods that are prepared quickly and instantly, so instant noodles and porridge are used almost daily.

Personal Care

As the saying goes, health is wealth! Of the many personal care products, we asked to choose from, 84.3% chose shampoo and face wash & cleanser. We received the fewest responses for menstrual cups. This is probably due to the fact that menstrual cups are not yet as common in Malaysia as sanitary pads.

Household care was also one of the questions we asked, and 74.6% of respondents voted for household cleaning products such as multi-purpose detergent, bathroom cleaner, kitchen cleaner and floor cleaner. The liquid cleaner for baby bottles received the lowest score of 10.5%. We personally think that nowadays there are quite a lot of cleaning products that are baby safe or safe for babies, so a special liquid cleaner for babies is not in demand.

Most consumed Beverage

It was interesting to find out which beverage brand was most preferred by our respondents. For alcoholic beverages, 113 respondents chose Absolute Vodka as their favourite drink, while Tiger Beer was the most popular beer with 168 respondents. Among wines, Micheal J. Gelb red wine was the most popular with 70 respondents. Pre-mixed cocktails were chosen with 113 votes for the “Rio” brand. Bottled mineral water was a hit for the “Spritzer” brand with 65 respondents.

Coca-Cola clearly accounted for the most votes among soft drinks. Goes with any occasion! In juices, Tropicana Twisters and Lipton Tea were popular as ready-to-drink beverages. Of course, most of us need coffee – and we have Nescafe and IndoCafe as the preferred coffee! Thinking back to Malaysians’ favourite chocolate malts since childhood, Milo brings in the most votes and Yeo’s is their preferred drink!

Preferred Grocery Store

Respondents recorded their preferred grocery store and hypermarkets logged the highest votes amongst the others like supermarkets, marts, online shopping and others.

InsightzClub survey also asked respondents if they had changed their lifestyle or consumption patterns during the outbreak in the past 6 months. We found that 69.3% preferred to eat at home rather than outdoors.

To learn more about consumer behavior and trends, contact InsightzClub and learn more about our solutions here.