Impacts, Concerns, & Adaptation of Remote Students – the Pandemic in South East Asia

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The education sector has experienced a major upheaval during the pandemic. Arguably, those most affected have been the students themselves. From university to primary school pupils, classes and activities have transitioned to online (remote) Learning Management Systems (LMSs). InsightzClub, a tech-based market research start-up, investigated the impacts of remote learning on students and guardians in South East Asia.

Remote Learning Experience

The government mandated online learning and the temporary closure of education institutions in the first wave of the pandemic in March of 2020. Since then, there have been sporadic reopening of campuses and schools, with 2021 seeing most students having to study from home. Over 56% of our respondents reported that they have been confined to e-learning since the beginning of the pandemic. A further 37% of those studying from home have only begun to do so in 2021, a result of the rise in reported COVID-19 infections.

It has become a challenging task for the government to outline SOPs for schools and universities, limiting infections with high levels of physical interaction. The majority of our study’s participants reported being satisfied or highly satisfied with the government’s management of the education sector.

Concerns & Adaptation

Remote learning can be especially difficult; psychological research has found that it may result in fatigue, burnout, and lower moods. The lack of physical activity is a major concern of health professionals and students alike, followed by socialization. Our respondents confirm this hypothesis – 40% and 33% reporting reduced physical activity and socialization respectively. Conversely, individuals are adapting to the ‘new normal’ and the effects may be less pronounced. Many respondents claimed that learning from home has made them more independent (40%), and that the pandemic has not negatively impacted their learning in a substantial manner.

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To know more about InsightzClub and our solutions to understand consumer behaviour reach out to InsightzClub.

Rising Consumer Confidence Encouraging for Travel Industry Recovery

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Introduction

The pandemic’s upheaval of the global tourism industry has reduced consumer confidence in travel, be it international or domestic. Rapid and widespread vaccination programmes, namely in Malaysia and Singapore, have contributed to a rising demand and trust in travel during the abating COVID-19 pandemic. In a two-part study, InsightzClub investigated changing consumer perception in travel as restrictions were lifted, and travel re-established in South East Asia. 

Lifted Restrictions 

As of October 13th 2021, 66.6% of the Malaysian population are fully vaccinated; those individuals are afforded liberties that unvaccinated individuals are not. Among them is the permission to travel abroad and across state lines without approval from authorities. In InsightzClub’s first study, a minor percentage of participants reported dissent with the exclusive travel rights awarded to fully vaccinated individuals (16%). Those in agreement totalled 66%, indicating that unvaccinated individuals may be dissatisfied with the current restrictions for them. AirAsia, the world’s best low-cost airline announced that they will no longer be boarding unvaccinated passengers. This reflects industry-wide approach to reviving consumer interest in travel, while maintaining high levels of consumer confidence. 

Type of Travel

Domestic is touted to be the reviver of the global industry as individuals are more confident in travelling across state lines, instead of exposing themselves to the risk of contracting the coronavirus or encountering logistical issues while travelling abroad. Participants reported that they were most comfortable, and likely, to travel using private means of travel, (54%) as compared to flying (27%) and bus rides (43%). There may be safety and cost concerns among potential travellers, thus encouraging them to travel using their own means. 

In the second study, participants stated that the first type destination they plan on travelling to would be the beach and/or coastal resorts (52%). The remainder were interested in winter holidays and theme parks, 25% and 17% respectively.  

Consumer Confidence 

As consumers become more confident in the safety measures for the travel and tourism industry, it is highly likely to predict an uptick in demand for travel services. Per the findings in study 1 and 2, consumers are highly informed of the restrictions and travel requirements at 71% and 62% respectively. This is strongly correlated with the high degree of confidence in current measures (55%).Rising travel confidence is further corroborated by analysis indicating that 63% of the participants travelled since the first study.  

Motivators 

It is now more important than ever that travel companies maintain hygienic practices and consumer satisfaction. InsightzClub’s participants reported that cheaper fares, discounts, and special deals would definitely encourage them to start travelling again (69%). Along with the aforementioned evidence, consumers are motivated by perks and safety. 

To know more about consumer behaviour and trends reach out to InsightzClub to know more about our solutions.

What brand marketeers can learn from the success of Squid Games- An InsightzClub Study

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Squid Games is a South Korean survival drama television series streaming on Netflix. Within a week of its release, it became one of Netflix’s most-watched programs in several regional markets; within its first 28 days of release, it attracted more than 111 million viewers. 

InsightzClub, a technology-based market research start up, conducted an analysis on the astounding popularity of Squid Games and what marketeers can learn from it.

  1. Word of Mouth  is more successful than the largest paid campaign:   Most people who saw squid games could not stop talking about. It almost forces you to want to watch the show so you can relate to the community around you and understand the jokes being told.
  2.  When your brand has a viral TikTok trend, its bound for success:  Squid Game picked up a fascinating amount of traction on the platform, almost forming an army of viewers that advocate and share the inside jokes. 
  3. Manage your marketing budgets optimally: While all 456 players came from various walks of life, they all have something in common. That is – ‘’Debt’’. An important lesson for brands to always live within the means and optimize marketing spending continuously.
  4. Brands should always be agile: One of the most interesting games in the show was the tug of war where competitors had to form a team of 10 and assign roles based on strengths. Being agile emerged as a key takeaway in this game. Brands need to be every changing i.e. dynamic and adapting continuously to the situation.
  5. Brands should play to its strength: Every brand will have some key strengths and some not so key strengths. For a brand to win, its critical for it to play towards its strength.

To know more about consumer behaviour and trends reach out to InsightzClub to know more about our solutions

Impacts, Concerns, & Adaptation of Remote Students – the Pandemic in South East Asia

/0 Comments/in /by

The education sector has experienced a major upheaval during the pandemic. Arguably, those most affected have been the students themselves. From university to primary school pupils, classes and activities have transitioned to online (remote) Learning Management Systems (LMSs). InsightzClub, a tech-based market research start-up, investigated the impacts of remote learning on students and guardians in South East Asia.

Remote Learning Experience 

The government mandated online learning and the temporary closure of education institutions in the first wave of the pandemic in March of 2020. Since then, there have been sporadic reopening of campuses and schools, with 2021 seeing most students having to study from home. Over 56% of our respondents reported that they have been confined to e-learning since the beginning of the pandemic. A further 37% of those studying from home have only begun to do so in 2021, a result of the rise in reported COVID-19 infections.  

It has become a challenging task for the government to outline SOPs for schools and universities, limiting infections with high levels of physical interaction. The majority of our study’s participants reported being satisfied or highly satisfied with the government’s management of the education sector. 

Concerns & Adaptation

Remote learning can be especially difficult; psychological research has found that it may result in fatigue, burnout, and lower moods. The lack of physical activity is a major concern of health professionals and students alike, followed by socialization. Our respondents confirm this hypothesis – 40% and 33% reporting reduced physical activity and socialization respectively. Conversely, individuals are adapting to the ‘new normal’ and the effects may be less pronounced. Many respondents claimed that learning from home has made them more independent (40%), and that the pandemic has not negatively impacted their learning in a substantial manner.

 

To know more about InsightzClub and our solutions to understand consumer behaviour reach out to InsightzClub.