When the Gen Zs take over

In this article InsightzClub throws more light on the Gen Zs and their attitude and behavior.

The newest consumer generations— Gen Z and millennials—are the talk of the town nowadays. In this article we understand how these generations are reshaping the way people shop, buy food, and run business. 

The pandemic has altered consumer behavior everyday in many ways – from the way they work to what they buy.

They started out around 1996, so they are up to 24 years of age. Why exactly are they important as a demographic? While they will not peak as a population for another ten years, they are still the core influencers today and have a big impact on both millennials and Gen X’ers with respect to what they buy. 

Gen Z’ers look beyond tangible products and try to understand what exactly it is that makes a company tick. Is it the mission? Their role in the society? 

When it comes to luxury, Gen Xers are willing to splurge but they prefer not wanting to slap the brand name onto their bag or shirt. 

Additionally, Gen Z’ers use their phones a lot more than the previous generations. Hence, they don’t consider it an exciting thing to shop more through their phones than the millennials do, since it’s a tool that they’ve always had. They approach brands differently than previous generations; most marketers have already used the tools needed to engage this audience.

Younger adult generations have shifted from in-store shopping and plan to stick to online shopping even after things go back to normal. This includes the millennials as well. The reasons that both groups prefer to do this is both convenience and price comparison. 

Social media is also a big influence on their purchase decisions. Gen Z have noted that they get shopping inspiration from Instagram with their priorities being on ethics, sustainability, and equality. 

Millennials and Gen Z are the future of e-commerce, but they also are a major part of today. The pandemic has only accelerated things for retailers to create memorable online experiences that fit the needs of the consumers. 

InsightzClub is a tech consumer  insights firm with multiple consumer insights solutions using active and passive data.

To know more about InsightzClub and our solutions to understand consumer behaviour reach out to InsightzClub.

Struggle of trying to find a balance between professional and personal life WFH during current FMCO in Malaysia- latest InsightzClub research findings

Though the current FMCO has affected daily life in Malaysia in more ways than one an overwhelming 96% of the population consider it as a necessary measure.

A nationwide study in Malaysia was conducted by InsightzClub (a tech driven consumer insights firm) to understand the current attitude and perceptions towards the ongoing pandemic.

With the pandemic lasting now for over a year, it is safe to say that it has entirely changed the way we all lead our lives now. With different sectors or the economy embracing technology more than ever before, people have been forced to incorporate this change into their lives.

Even with Malaysia’s ability to handle the pandemic the previous time around, 63% of them continued WFH even when the last lockdown was lifted. Needless to say that when asked which mode of work they preferred better, 40% answered that they would enjoy to continue WFH, even when things start looking better. 

Despite their enthusiasm to continue this way of life, some of the common challenges faced by them while working from home included the increased number of distractions, communication and coordination problems with fellow teammates and supervisors, to name a few. There is the endless struggle of trying to strike a balance between one’s personal and professional life – around 53% find this to be the greatest struggle they face with WFH.

However, it would be wrong to say that people don’t benefit from the situation. Some benefits include – money savings, less commute stress and location independence.

There is worry about whether the economy would get revived, the results however express a mix of emotions. Around 59% the population believe it will while the other 41.2% believe it cannot. 

6 in 10 respondents feel they are more well prepared both rationally and mentally to handle the current lockdown given the previous experience.

With the situation spiraling out of control, 98% of the people believe that the government can take stricter measures to handle the situation better. Although, even with measures in place, the fate of the country entirely depends on the people. If they follow the norms religiously, the cases will definitely be on a decline. There needs to be restraint in the engagement of congregations at a time like this considering the greater good.

More than 70% of the respondents strongly feel that Malaysians will behave more responsibly when the lockdown measures are lifted and more strictly adhere to the reason. The main perceived reason is the damage and spiraling effect of the pandemic is there for everyone to witness.

However only 4 in 10 respondents perceive that the fear of the pandemic has increased compared to last year. More than 90% believe that the halo effect of the pandemic on jobs and employment will be multifold.

Consumers perceive ecommerce as the new normal .Many apparel stores have shifted to operating through an online store and they find it advantageous in terms of costs like rent, increased sales and providing more customizable services to their customers. 9 in 10 respondents consider the future of education, to be a more hybrid approach. 

While most of the population believe that the pandemic is likely to fade away by the end of the year, 92% of them believe that the behavior of the people holds the success of Malaysia’s battle against COVID-19. To know more about consumer behavior and InsightzClub’s solutions reach out to InsightzClub

How is the Pandemic Changing the Way Consumers Think and Behave?

Since the pandemic shook leaving businesses and consumers in a frenzy, consumer behavior has never looked so different. It has changed the way people work, travel, communicate, shop and more. It has entirely changed the way consumers browse online and their shopping patterns while paving way to focus on important issues like sustainability and health. The digital world has seen a roaring uprising in many parts of the world since the pandemic. But which new habits will stick permanently?

In this article InsightzClub reviews the role and impact of pandemic on consumer behaviour.

Increased familiarity with WFH mode

The new normal has pushed people towards a ‘WFH’ model of working. Almost all companies have adopted various digital technologies to support their employees including video-conferencing apps, task and work-flow management, hardware devices, and much more. Many companies have decided to employ this model henceforth forever for their staff. Hence, consumers have become accustomed to the adoption of the new digital era.

Consumers online shopping is resilient 

Many retailers and small store owners have gone digital due to the pandemic. Hence, the pandemic has resulted in consumers switching over to online shopping for their grocery and household items.

Health awareness is the new buzz in town

People are becoming increasingly aware and conscious of their personal health and safety. People have imbibed the double mask theory and incorporated the use of various pharmaceutical products like sanitizers, first-aid medicines, etc. into their daily lives. They have additionally realized the importance of maintaining a healthy diet and incorporating exercise regimes into their daily activities.

Change in purchasing behavior patterns

Surveys have helped us arrive to the conclusion that regions worldwide are shifting towards a more value-based purchasing which prioritizes obtaining maximum value for the money spent by the consumer. Consumers have drastically reduced discretionary spending. Another observation is the shock to brand loyalty. Consumers are trying out new brands that provide them with better value for their money and are likely to stick to the new brand. Additionally, there has been a higher love for sticking to local brands.

The pandemic has changed the way we all live and our behaviors. This could lead to positive experiences which will last longer especially those driven by convenience and well-being like digital adoption, increased health awareness, and value-based purchasing. The pandemic has definitely changed consumers’ behaviors, priorities, and purchasing habits, which has led to changes in the business world, many of which we can expect to be permanent.

InsightzClub is a tech consumer  insights firm with multiple consumer insights solutions using active and passive data.

To know more about InsightzClub and our solutions to understand consumer behaviour reach out to InsightzClub.