Post-Pandemic Consumer Behavior: what’s here to stay.

At InsightzClub we delve into this fascinating topic as we explore what behaviors have been learned and adapted throughout the pandemic that is here to stay.

The world after covid-19 has become a very different place, people everywhere have their own ideas about navigating the new normal. Brands need to focus on what consumers want and need during this transition. Here are the top consumer behavior trends that every marketer should watch out for.

Measuring Consumer Confidence

While our preliminary research showed that consumer confidence had increased since during the pandemic, there are many variables to consider and the results are sometimes unpredictable.

Consumers can be divided into 4 segments that cover a spectrum of cautious spenders all the way to those who will continue to cut back on spending in the face of uncertainty. As such all brands need to accommodate the very real concerns consumers have.

Consumer confidence can often be tied together with economic prospects, while so much uncertainty plagues finance markets with many speculating looming recessions in the near future. Over 60% of consumers say that they have cut back spending.

Story Telling in Marketing

While this isn’t something new, many social media apps have launched features that set off a massive global trend.

Many marketers have jumped onboard with an uptake in using these platforms to maneuver the shifts towards open communication and brand authenticity. 

This is an area that will continue to draw consumer interest and enable greater reach for all marketers.

Those who change and those who don’t

Not everyone has followed these huge shifts in consumer behavior. There are still many consumers who won’t change their habits and will revert back to doing what they did before.

This is perhaps one of the more interesting trends to take note of as it becomes particularly relevant to traditional industries. For example, many banking customers are reluctant to fully utilize digital services, with only 25% saying they would use more online services for banking in the next year.

There is a risk of alienating consumers with any radical changes to how brands interact with customers. Brands have to accept there are some consumers who are slower to adapt to the new post-covid reality.

Now is a great time for thinking about how brands should be conducted differently in the post-covid era.

To learn more about consumer behavior talk to us.

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