Why Sustainability Marketing is the New Gold in Marketing?- an InsightzClub article

Carbon footprints, greenhouse gases, climate change…. We hear these words now more than ever before. Being sustainable is the need of the hour. With companies consciously trying to move towards a more sustainable path, this eventually has paved a way for a new era of marketing – sustainability marketing. Sustainability is becoming more a paramount for all companies, across industries. 

 In the article InsightzClub reviews the role of sustainability marketing in today’ context.

While sustainability marketing is a superb way to promote the eco-friendly aspects of your company, be absolutely sure that you get it right. Currently, companies use two tactics to promote themselves – its genetic makeup and the other is sustainability marketing. Genetic makeup is easy and a natural way to promote the company to stand out in the market. The latter can be both a product and a brand marketing strategy. 

Sustainability helps create long-term value by giving the company direction in its operation by considering ecological, social, and economic factors of the environment. While the need for corporate responsibility increases and transparency becomes more prevalent, companies are recognizing the need to act on sustainability. To name a few companies of different sectors who are leading in the game, we have – 

• Sports apparel – Nike and Adidas:

Nike is focusing on reducing waste and minimizing footprints. Adidas is focusing on creating a greener supply chain and specific aspects like eliminating plastic bags.

• Retail – Walmart and IKEA:

They have moved towards sustainable retailing and taken active steps to reduce waste, increase resource productivity and optimize material usage. 

• Biopharma – Biogen and Novo Nordisk:

Both are working towards energy efficiency, waste reduction and other ecological measures. 

These firms are embarking on a more sustainable journey by making strong commitments to sustainability. Hopefully, they can set an example to all firms who wish to follow suit over the next decade!

To conclude, we can undoubtedly say that sustainability marketing strategy has evolved over the times. The new era of sustainability marketing strategy has begun and companies are integrating it into their strategies to beat intense competition in the market and at the same time being responsible in promoting a greener and healthier planet.

InsightzClub is a tech consumer insights firm with multiple consumer insights solutions using active and passive data.